Social Media Use and Academic Performance: A Study on Undergraduate Accounting Students in Bangladesh
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Published:
Aug 30, 2020
Keywords:
Social media use, Accounting students, Academic performance, CGPA
Main Article Content
Abstract
Research aim: The paper aims to ascertain the relationship between social media uses and academic performance of undergraduate accounting students in Bangladesh.
Design/Methodology/Approach: This study is based on empirical data gathered from a survey of 154 undergraduate accounting students in Bangladesh. Structural equation modelling (SEM) analysis is applied to make sense of the results of the research questions.
Research findings: The analysis disclosed that five factors are categorised as the reasons for using social media for academic purposes of which online sharing and academic comprehension have a significant positive impact on academic performance (CGPA), whereas the completion of course tasks have a significant negative impact on CGPA or the academic performance. Academic involvement and personal tutorial support do not associate significantly with academic performance (CGPA).
Theoretical contribution/ Originality: Most of the studies on social media focus on the relationship between social media use and educational outcome in general, not concentrating on a particular subject. As regards the subject specificity, the interest and satisfaction of learning accounting course was measured through the use of social media. In Bangladesh, the study of social media use is limited. This analysis concentrates particularly on accounting discipline learning perspective.
Practitioner/ Policy implication: This study identifies different academic uses of social media and defines policies and procedures that will modify the use of social media as learning tools of undergraduate students.
Research limitation: This study considered only 154 undergraduate students in Bangladesh, mainly from the capital city Dhaka. The investigation is limited to the data collected from the survey questionnaire administered to the sampled students.
Keywords: Social media use, Accounting students, Academic performance, CGPA
Type of Manuscript: Research paper
JEL Classification: A22, M41, M49
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References
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Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. Pew Internet & American Life Project.
Leyrer-Jackson, J.M., & Wilson, A.K. (2018). The associations between social-media use and academic performance among undergraduate students in biology. Journal of Biological Education, 52(2), 221–230. https://doi.org/10.1080/00219266.2017.1307246
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Sapsani, G., & Tselios, N. (2017). Facebook use, personality characteristics and academic performance: A correlational study. ArXiv Preprint ArXiv:1703.04095.
Sheldon, P. (2008). The relationship between unwillingness-to-communicate and students’ Facebook use. Journal of Media Psychology, 20(2), 67–75. https://doi.org/10.1027/1864-1105.20.2.67
Sobaih, A.E.E., Moustafa, M.A., Ghandforoush, P., & Khan, M. (2016). To use or not to use? Social media in higher education in developing countries. Computers in Human Behavior, 58, 296–305. https://doi.org/10.1016/j.chb.2016.01.002
Sponcil, M., & Gitimu, P. (2013). Use of social media by college students: Relationship to communication and self-concept. Journal of Technology Research, 4, 1-13. http://www.aabri.com/manuscripts/121214.pdf
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Stone, G. (2012). The effectiveness of newsletters in accountants’ client relations with small business managers: An Australian qualitative study. Qualitative Research in Accounting and Management, 9(1), 21–43. https://doi.org/10.1108/11766091211216097
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Andreshak, N. (2020, January 1). Facebook users in Bangladesh. NapoleonCat.Com. https://napoleoncat.com
Blackshaw, P., & Nazzaro, M. (2006). Consumer generated media (CGM) 101: Word-of-mouth in the age of web-fortified consumer. A Nielsen BuzzMetrics White Paper. New York. https://ci.nii.ac.jp/naid/10029627396/#cit
Bowman, N.D., Westerman, D.K., & Claus, C.J. (2012). How demanding is social media: Understanding social media diets as a function of perceived costs and benefits–A rational actor perspective. Computers in Human Behavior, 28(6), 2298–2305. https://doi.org/10.1016/j.chb.2012.06.037
Boyd, D.M., & Ellison, N.B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
Burton, L.J., & Mazerolle, S.M. (2011). Survey instrument validity part I: Principles of survey instrument development and validation in athletic training education research. Athletic Training Education Journal, 6(1), 27–35. https://www.natajournals.org/doi/abs/10.4085/1947-380X-6.1.27
Dabbagh, N., & Kitsantas, A. (2012). Personal Learning Environments, social media, and self-regulated learning: A natural formula for connecting formal and informal learning. The Internet and Higher Education, 15(1), 3–8. https://doi.org/10.1016/j.iheduc.2011.06.002
Davis III, C.H., Deil-Amen, R., Rios-Aguilar, C., & Gonzalez Canche, M.S. (2012). Social Media in Higher Education: A literature review and research directions. The Center for the Study of Higher Education at The University of Arizona: Claremont Graduate University. https://www.academia.edu/1220569/Social_Media_in_Higher_Education_A_Literature_Review_and_Research_Directions
Dyson, B., Vickers, K., Turtle, J., Cowan, S., & Tassone, A. (2015). Evaluating the use of Facebook to increase student engagement and understanding in lecture-based classes. Higher Education, 69(2), 303–313. https://doi.org/10.1007/s10734-014-9776-3
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
Friesen, N., & Lowe, S. (2012). The questionable promise of social media for education: Connective learning and the commercial imperative. Journal of Computer Assisted Learning, 28(3), 183–194. https://doi.org/10.1111/j.1365-2729.2011.00426.x
Garver, M.S., & Mentzer, J.T. (1999). Logistics research methods: Employing structural equation modeling to test for construct validity. Journal of Business Logistics, 20(1), 33-57. https://search.proquest.com/openview/a778d630df6747e2918f1527a34cbd76/1?pq-origsite=gscholar&cbl=36584
Gikas, J., & Grant, M.M. (2013). Mobile computing devices in higher education: Student perspectives on learning with cellphones, smartphones & social media. The Internet and Higher Education, 19, 18–26. https://doi.org/10.1016/j.iheduc.2013.06.002
González, M.R., Gasco, J., & Llopis, J. (2016). Facebook and academic performance: A positive outcome. The Anthropologist, 23(1–2), 59–67.https://doi.org/10.1080/09720073.2016.11891924
Gruzd, A., Staves, K., & Wilk, A. (2011). Tenure and promotion in the age of online social media. Proceedings of the American Society for Information Science and Technology, 48(1), 1–9. https://doi.org/10.1002/meet.2011.14504801154
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate data analysis: Global edition. NJ: Pearson Higher Education Upper Saddle River.
Holmes, A.F., & Rasmussen, S. J. (2018). Using Pinterest to stimulate student engagement, interest, and learning in managerial accounting courses. Journal of Accounting Education, 43, 43–56. https://doi.org/10.1016/j.jaccedu.2018.03.001
Irwin, C., Ball, L., Desbrow, B., & Leveritt, M. (2012). Students’ perceptions of using Facebook as an interactive learning resource at university. Australasian Journal of Educational Technology, 28(7), 8-11. https://doi.org/10.14742/ajet.798
Junco, R., Heiberger, G., & Loken, E. (2011). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119–132. https://doi.org/10.1111/j.1365-2729.2010.00387.x
Kabilan, M.K., Ahmad, N., & Abidin, M.J.Z. (2010). Facebook: An online environment for learning of English in institutions of higher education? The Internet and Higher Education, 13(4), 179–187. https://doi.org/10.1016/j.iheduc.2010.07.003
Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Khan, T., Kend, M., & Robertson, S. (2016). Use of social media by university accounting students and its impact on learning outcomes. Accounting Education, 25(6), 534–567. https://doi.org/10.1080/09639284.2016.1230880
Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Lau, W.W. (2017). Effects of social media usage and social media multitasking on the academic performance of university students. Computers in Human Behavior, 68, 286–291. https://doi.org/10.1016/j.chb.2016.11.043
Lee, F.L., Chen, H.-T., & Chan, M. (2017). Social media use and university students’ participation in a large-scale protest campaign: The case of Hong Kong’s Umbrella Movement. Telematics and Informatics, 34(2), 457–469. https://doi.org/10.1016/j.tele.2016.08.005
Lei, J., & Zhao, Y. (2007). Technology uses and student achievement: A longitudinal study. Computers and Education, 49(2), 284–296. https://doi.org/10.1016/j.compedu.2005.06.013
Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. Pew Internet & American Life Project.
Leyrer-Jackson, J.M., & Wilson, A.K. (2018). The associations between social-media use and academic performance among undergraduate students in biology. Journal of Biological Education, 52(2), 221–230. https://doi.org/10.1080/00219266.2017.1307246
Liu, D., Kirschner, P.A., & Karpinski, A.C. (2017). A meta-analysis of the relationship of academic performance and Social Network Site use among adolescents and young adults. Computers in Human Behavior, 77, 148–157. https://doi.org/10.1016/j.chb.2017.08.039
Lodhia, S., Stone, G., & Parker, L. (2016). Strategising for social media: A public accounting practice perspective. CPA Australia, 15, 122-125.https://www.researchgate.net/profile/Sumit_Lodhia/publication/302378686
M-Almadhoun, N., Lai, F.W., Dominic, D., & Dhanapal, P. (2012). An examination of social networking sites uasage among the students in the Malaysian universities. Proceedings of the International Conference on Management, Economics and Finance, Sarawak, Malaysia, Oct. 15-16, 2012.
Mathur, G., Nathani, N., Sharma, A., Modi, D., & Arora, G. (2019). Impact of Facebook Usage on Students’ Involvement in Studies. Proceedings of 10th International Conference on Digital Strategies for Organizational Success. http://dx.doi.org/10.2139/ssrn.3323784
McCarthy, J. (2010) ‘Blended learning environments: using social networking sites to enhance the first year experience’, Australasian Journal of Educational Technology 26(6): 729–740. https://doi.org/10.14742/ajet.1039
McFarlane, A. (1997). What are we and how did we get here?. In: A. McFarlane (Ed.). Information technology and authentic learning: realizing the potential of computers in the primary classroom. London, UK: Routledge.
Mingle, J., & Adams, M. (2015). Social media network participation and academic performance in senior high schools in Ghana. Library Philosophy and Practice, 1.
Murad, M. (2017, April 15). Dhaka ranked second in number of active Facebook users. bdnews24.com. https://bdnews24.com
Ophus, J.D., & Abbitt, J.T. (2009). Exploring the potential perceptions of social networking systems in university courses. Journal of Online Learning and Teaching, 5(4), 639–648. https://jolt.merlot.org/vol5no4/ophus_1209.pdf
Pasek, J., & Hargittai, E. (2009). Facebook and academic performance: Reconciling a media sensation with data. First Monday, 14(5), 122-124. https://doi.org/10.5210/fm.v14i5.2498
Pempek, T. A., Yermolayeva, Y. A. and Calvert, S. L. 2009. College students’ social networking experiences on Facebook. Journal of Applied Developmental Psychology, 30(3): 227–238. https://doi.org/10.1016/j.appdev.2008.12.010
Piotrowski, C. (2015). Emerging research on social media use in education: A study of dissertations. Research in Higher Education Journal, 27, 1-12.
Podsakoff, P.M., MacKenzie, S.B., Lee, J.-Y., & Podsakoff, N.P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903. https://doi.org/10.1037/0021-9010.88.5.879
Quan-Haase, A., & Young, A.L. (2010). Uses and gratifications of social media: A comparison of Facebook and instant messaging. Bulletin of Science, Technology and Society, 30(5), 350–361. https://doi.org/10.1177/0270467610380009
Rahman, S. (2020, February 11). Number of internet subscribers reaches over 99 million. The Financial Express. https://thefinancialexpress.com.bd
Saha, N., & Karpinski, A. C. (2016). The influence of social media on international students’ global life satisfaction and academic performance. In Campus support services, programs, and policies for international students (pp. 57–76). IGI Global. https://doi.org/10.4018/978-1-4666-9752-2.ch004
Sajid SI (2016) Social Media and Its Role in Marketing. Business and Economics Journal, 7(1), 203-207. http://dx.doi.org/10.4172/2151-6219.1000203
Sapsani, G., & Tselios, N. (2017). Facebook use, personality characteristics and academic performance: A correlational study. ArXiv Preprint ArXiv:1703.04095.
Sheldon, P. (2008). The relationship between unwillingness-to-communicate and students’ Facebook use. Journal of Media Psychology, 20(2), 67–75. https://doi.org/10.1027/1864-1105.20.2.67
Sobaih, A.E.E., Moustafa, M.A., Ghandforoush, P., & Khan, M. (2016). To use or not to use? Social media in higher education in developing countries. Computers in Human Behavior, 58, 296–305. https://doi.org/10.1016/j.chb.2016.01.002
Sponcil, M., & Gitimu, P. (2013). Use of social media by college students: Relationship to communication and self-concept. Journal of Technology Research, 4, 1-13. http://www.aabri.com/manuscripts/121214.pdf
Stainbank, L., & Gurr, K.-L. (2016). The use of social media platforms in a first year accounting course: An exploratory study. Meditari Accountancy Research, 24(3), 318–340. https://doi.org/10.1108/MEDAR-08-2015-0051
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