Agenda Setting Theory: A Comprehensive Review

Abstract

This comprehensive discussion of agenda setting theory touches upon the merits and limitations of the theory asmeasured against a post-positivist yardstick. Extensions of agenda setting theory, namely policy agenda, agendabuilding and agenda setters are explained. Subsequently, contingency factors that influence agenda setting such ascausal direction, time lag, issue obtrusiveness and the need for orientation and informational utility are alsodiscussed. A discussion of the type of research undertaken is also included. The conclusion of this paper touchesupon the possibility of other variables intervening in the development of policy agenda.